NEWS

Amaretto Breedable Horse Fans Raise $82,000 USD for Japan Relief
4/5/2011


The online community of Second Life rallies in support of relief efforts by AmeriCares.

Binghamton, New York.  The Second Life Community opened both hearts and pockets to support AmeriCares deliveries of medicines and relief supplies for the crises in Japan following the March 11, 2011 earthquake and tsunami.

Two limited edition horses designed and distributed by Amaretto Breedables were made available for avid collectors and equine enthusiasts in the virtual world of Second Life. The detailed and interactive horses are popular with hobbyists who can enjoy the care and maintenance of the online pets as well as experimentation with breeding of the pets for creative results and new highly coveted and rare colorations. The limited edition "Sakura Japanese Blossom" horses were designed specifically for fundraising in response to humanitarian needs in Japan. There will be no further release of the design.



"The community raised a grand total of $82,264.30 USD and the heartfelt comments in group chat were rewarding." said Panacea Luminos/Christina Galanis of Southern Tier HealthLink who oversees the fundraising activities and provides administrative support.

AmeriCares is grateful to the Second Life community for its compassion and generosity in helping the people of Japan, said AmeriCares Senior Vice President of Development Carolyn OBrien. Thanks to great supporters like Second Life, AmeriCares is delivering medicines, medical supplies and critical relief to hospitals and evacuation centers in the impact zone. Second Lifes dedication allows AmeriCares to help survivors in desperate need recover from this devastating tragedy.

"Second Life is a thriving global online community engaged in collaborative three dimensional social networking for education, entertainment, healthcare and information services. The community is compassionate in their response to fundraising activities for charities and worthwhile causes and we'd like to acknowledge the generosity of the Second Life community" said Panacea Luminos/Christina Galanis, who is the avatar that directs the activities of the NYHealthScape Sims in SecondLife.

About Amaretto Breedables

Amaretto Breedables is an organization in Second Life (SL), the virtual world available through the internet. It was created by a group of people who thought it would be amazing to have breedable and rideable horses in SL. The site was launched in September 2010 and the Amaretto Horses have been received with great enthusiasm by the SL breedable community. Horses are purchased by SL collectors and bred for their unique traits, with funds periodically donated to Real World charity. For more information, go to http://amarettobreedables.com/?page_id=2.
For more information regarding the collectible and limited edition Amaretto horses please visit: http://amarettobreedables.com

About Southern Tier HealthLink (NYHealthScape in SL)

STHL is a non-profit organization designed as a partnership which brings together healthcare providers and consumers in Central New York to connect the dots with technology that will improve healthcare quality, access and safety while reducing costs. One of STHLs primary roles as a Health Information Exchange (HIE) is to educate health care patients and providers on the value of an interoperable HIE and the benefits of maintaining a Personal Healthcare Record (PHR).

Because Second Life offers a low cost and far reaching opportunity to engage the healthcare consumer in a hands-on and compelling new setting, STHL has begun to tap its potential as an education and communication tool to help meet the community outreach goals of STHLs mission, including interacting with a PHR and HIE (www.sthlny.com). For more information contact Christina Galanis at 607.651.9150 or cgalanis at) sthlny.com.

About AmeriCares

AmeriCares is a nonprofit global health and disaster relief organization which delivers medicines, medical supplies and aid to people in need around the world and across the United States. Since it was established in 1982, AmeriCares has distributed more than $10 billion in humanitarian aid to 147 countries. For more information, visit www.AmeriCares.org.


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